Bob's Book
The Graphic Arts CEO

In this newly updated edition of his groundbreaking book, Bob challenges Graphic Arts top executives to "become the CEOs their companies need them to be."

The book discusses the printing industry's murderous competitive environment, which provides little room for error, and takes readers step-by-step through a course of action designed to maximize results by improving competitiveness, getting sales and manufacturing results, communicating with managers, being easy to do business with, and having the right information to manage effectively.

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