These are difficult times in the world of graphic arts sales. There’s seemingly infinite capacity, quality is taken for granted and everyone seems to be competing on price. Traditional approaches to selling just aren’t as effective as they once were, so we’re often called upon to help companies develop practical ways to improve their selling effectiveness.

We take a three-dimensional approach. First, we help to ensure that salespeople are properly focused. We also help management to build processes for focusing salespeople on the right accounts and then holding them accountable for results their companies need – producing enough sales volume while developing worthy prospects and improving their penetration of existing accounts.

We pay particular attention to curing problem sales months and enhancing revenue through strategic pricing. We usually take a look at sales compensation as well, because it so often works against salespeople meeting their sales requirements.

Finally, we work to ensure our clients have the services and production support to deliver on the promises that a successful sales effort will make. After all, sales can’t be improved for very long if the company can’t support the new business.

Our clients quickly come to understand that in order to improve their sales, they almost always have to start by improving their product, and we’ll help them with that as well!